The Indonesian government has adopted tourism policy as a leading sector. 10 (ten) priority tourism destinations have been established - 10 Bali Baru - one of them is Lombok Island. To develop these priority destinations, an Integrated Tourism Master Plan (RIPT) was prepared. RIPT-Lombok Island is a planning document to guide the coordination of stakeholders in developing sustainable Lombok Island tourism by considering the principle of tourism 10A.
The RIPT-Lombok Island was prepared through stages involving stakeholders to conduct a series of analyzes of the conditions and challenges of tourism development on Lombok Island. At present, the process of preparing the RIPT-Lombok Island has reached the stage of drafting a legal umbrella in the form of a Presidential Regulation.
Lombok Island tourist destinations include 5 (five) regencies / cities in West Nusa Tenggara Province, namely Regencies: Central Lombok, West Lombok, East Lombok, and North Lombok and Mataram City. Based on market analysis, 2 (two) Key Tourism Areas (KTA) have been selected, namely Gili-Senggigi and its surroundings as well as the South Coast and its surroundings to be the focus of development in the first 5 (five) years. In the next period, 2 (two) other KTAs will be developed, namely the City of Mataram and its surroundings, and Rinjani and its surroundings. The development of these four KTAs is expected to be a lever for tourism development on the island of Lombok.
Challenges and problems in the development of tourism on the island of Lombok include: the unavailability of adequate human resources; the quality of tourism services does not meet standards on aspects of amenities, attractions, and accessibility; the community has not been able to capture the opportunities of the tourism sector; do not have a strong marketing and branding strategy; and the low quality of basic infrastructure.
Lombok Island will be developed with the vision "Lombok as a destination that is sustainable, resilient, and inclusive while providing quality cultural and natural experiences". The vision includes three main keywords that are the focus of the approach to tourism development on Lombok Island, namely sustainable, resilient and inclusive.
In 2045, tourist arrivals are projected to have 12 million people, consisting of 6.5 million foreign tourists and 5.5 million foreign tourists, up from 2.4 million tourists in 2018, consisting of 1.3 million foreign tourists and 1.1 foreign tourists. The increase in foreign tourists and tourists visiting is expected to increase economic benefits in the form of tourism sector income by Rp. 98.6 trillion and employment of 1.2 million people in 2045.
The tourism development strategy on Lombok Island is divided into 5 stages, as follows: Phase 1 (2020-2024) focuses on the foundation for the development of Lombok Island tourism for the next 20 years; Phase 2 (2025-2029) emphasizes the program of responding to tourist arrivals which are starting to grow significantly, both through improving amenities and attractions; Phase 3 (2030-2034) will increase tourist arrivals from countries / regions that have not been optimal in the previous stage, as well as maintain and strengthen established tourist areas; Stage 4 (2035-2039) focuses on diversification of tourism products and services on Lombok Island; and Phase 5 (2040-2045) will ensure the sustainability of tourism, environment and social culture on the island of Lombok.
The direction of Lombok Island tourism development policies and strategies are:
Through the policies, strategies and action plans in the RIPT-Lombok Island above, Lombok Island is expected to become a world-class tourism destination that can have an impact on regional progress and the welfare of its people.
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Lampiran 1, Rperpres tentang RENCANA INDUK DESTINASI PARIWISATA PRIORITAS LOMBOK TAHUN 2020-2045