Project Location Lombok

Key Tourism Area

Lombok is a tourism destination that is typically part of a ‘destination tour’ or a ‘side trip’ from Bali and is increasingly popular with foreign visitors. Lombok is part of the Lesser Sunda Islands, which include Bali to its west and Flores further east.

Lombok has core areas which are the focus of planning and development of tourism infrastructure. These are represented as Key Tourism Areas. Key tourism areas for Lombok that will be developed under the Project are:

1. District of Pemenang

2. District of Tanjung

3. District of Batu Layar

4. Mataram City

Lombok Island has various potentials to be developed into one of the super priority tourism destinations in Indonesia. The potential and advantages of Lombok Island are:

Beautiful Natural Environment

Cultural Attributes

Lombok has high quality landscapes (beaches, hills, mountains and Rinjani Geopark, underwater riches). This potential can be developed in a sustainable manner and managed as a strong tourism attraction for various market segments, especially those looking for an authentic, local, pure and high-quality natural environment experience.

Many tangible and intangible cultural heritage assets were identified. One of them is indigenous peoples and cultural activities that can be developed for culture-based tourism through proper design to ensure a balance between the purpose of preserving culture and increasing added value through tourism.


Human Resource Capacity Building

The position of Lombok Island as a tourist destination is quite strategic. The position of Lombok which is close to Bali can be utilized to bring tourists easily (tourism hub) and form a travel pattern. The availability of accessibility infrastructure such as Lombok International Airport and ferry ports are strategic choices to increase accessibility support, for example the integration of travel patterns with Labuan Bajo destinations.

The population of Lombok, which is dominated by productive age population, is a big capital in Lombok tourism development. The opening of the Tourism Polytechnic (Poltekpar) in Central Lombok increased Lombok's capacity to provide skilled and competent tourism human resources. This effort is complemented by increasing the capacity of the Lombok Vocational Training Center (BLK) to support the provision of skilled labor in the tourism sector.


Stakeholder Support

In general, the road network in Lombok is in good condition with many roads that have been repaired in recent years. This road network has the capacity to support the current level of visitor activity.

Tourism development in Lombok receives strong support from the Central and Regional Governments. One of them is realized by establishing Lombok as one of the five super priority destinations developed with the support and collaboration between Ministries / Institutions, Local Governments, business world, communities and international development partners.


The development of Mandalika that has been planned will have 12,000 hotel rooms, a golf course, an amusement park, special retail activities, and a cruise ship terminal that will add value to Lombok tourism. Mandalika's development plan is expected to bring in investment from international brands.

RIPT is a strategic master plan for tourism development on the island of Lombok with a focus on the first 5 (five) years in several core tourism areas to leverage the development of tourism on the island of Lombok. The selection criteria for the location of the core tourism area are based on 2 (two) documents, namely: Market Analysis and Demand Assessment (MADA) in 2017 and the Baseline Analysis of RIPT Lombok in 2019. Core Tourism Regions (KIP) or Key Tourism Areas (KTA) that have been identified the MADA will be confirmed again in the analysis of the Lombok RIPT in 2019 which includes policy analysis and regional government input, analysis of mapping the suitability of tourism attractions, analysis of tourism area readiness, and environmental carrying capacity. The results of the analysis determine the Lombok KTA covers the Gili-Senggigi and its surroundings, South Coast and its surroundings, the City of Mataram and its surroundings, and Rinjani and its surroundings.


Picture 2.2 Key Tourism Area in Lombok Island

KTA of Gili-Senggigi






Gili-Senggigi has been the center of Lombok's tourism activities for a long time. This area is the most famous area among other tourist attractions of Lombok Island. As a result, the development of tourism in this area is quite rapid. This is marked by the growth of various accommodation options, facility services and sufficient accessibility to reach almost all tourist destinations.

KTA Gili-Senggigi has 3 main tourist attractions namely Senggigi Beach, Gili Tramena (Three Gilis) and Tanjung-Medana Beach. Overall, the potential of tourist destinations in this area is centered on beach tourism and small islands (dyke). In addition, there are several other destinations such as parks, meetings, incentives, conferences and exhibitions (MICE), waterfalls, and culinary, as well as water sports activities such as snorkeling, diving, and surfing.

  KTA of South Beach






The South Coast of Lombok is one of the areas that has great potential to be developed, especially The Mandalika has been built as a new tourism center. This area is designated as a Special Economic Zone (KEK) with tourism as the leading sector. As a major tourist destination, Lombok's south coast has quite a large market potential.

With a wide area covering three districts, this cluster was developed under one KTA South Coast entity. The characteristics of tourist destinations in this cluster are marine tourism, which is dominated by beaches and small islands (Gili), marine tourism, sports tourism and tourism activities combined with several traditional villages in Central Lombok.




KTA of Mataram






Mataram is the capital of the NTB Province and is at the same time a center of government, commerce, and services. Mataram is directed as a MICE tourism center that is supported by other tourist attractions such as cultural sites, religious activities and historical relics.

Tourist attractions in Mataram can be developed in the city area which consists of cultural heritage buildings and sites. Known as the land of 1,000 mosques, the Hubbul Wathan Mosque and Islamic Center are one of the largest mosques that become landmarks in Lombok.


KTA of Rinjani






Mount Rinjani is an active volcano and the second highest mountain in Indonesia with an altitude of 3,726 meters above sea level. A unique recreational attraction on Mount Rinjani is a stunning crescent-shaped lake about 6 km wide.

The tourism characteristics of the Mount Rinjani region are shaped by historical, cultural and traditional relics that take place in traditional villages at the foot of the mountain. Visitors not only get adventure experiences during climbing but also new cultural values from the local community.


Link [Download] File :  ITMP LOMBOK - Final Report - Vol.14 - Ver.03 – 31 Maret 2020

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